New resource to boost Australia-ASEAN business links across Southeast Asia

For comprehensive information about Asialink Business' recent State of the Nation: ASEAN event series, visit the Information Hub. 

Announcing the launch of the ASEAN suite of flagship Country Starter Packs

Brisbane, 7 March 2018 – In the lead-up to the ASEAN-Australia Special Summit (16-18 March, Sydney) - the first time Australia has hosted a Summit with ASEAN leaders in Australia - Australian businesses can now access a comprehensive resource to understand, tap into and boost their links with booming markets throughout Southeast Asia.

Launched at a business forum in Brisbane featuring an address by the Minister for Trade, Tourism and Investment, the Hon Steven Ciobo MP, the ASEAN Country Starter Packs are a practical and accessible 'how-to' guide that empowers businesses of all sizes to get started or expand into ASEAN.

 Asialink Business CEO Mukund Narayanamurti says:

“The ASEAN-Australia Special Summit is just around the corner. Australian businesses of all sizes that are looking to diversify and grow are excited about the dynamic possibilities in Southeast Asia.

“ASEAN is becoming a common market with distinct country strengths.

"The ASEAN Country Starter Packs help businesses to embrace this complexity and take a deep-dive into the opportunities – They provide a roadmap to understand the needs of ASEAN’s growing consumer classes, as well as how to navigate different business environments, regulations and cultures.”

Featuring practical case studies, up-to-date market insights and first-hand industry perspectives, the guides have been developed with support from the Australian Government. They will be showcased at the SME Conference, an important lead-in event of the ASEAN-Australia Special Summit. 

Asialink Business Director of Research and Information, Megan Mulia, with Prime Minister Malcolm Turnbull

The complete ASEAN Starter Pack series includes new guides for Cambodia, The Philippines, Laos, Brunei and Myanmar. These complement existing guides for Thailand, Vietnam, Indonesia, Singapore and Malaysia.

Since launching the flagship Country Starter Pack range in 2015, around 11,000 businesses have accessed the guides online. The packs have also been incorporated into state and federal trade missions and industry training programs.

The ASEAN Country Starter Packs are available online for all Australian businesses.

The business forum in Brisbane is part of the State of Nation: ASEAN special event series, organised by Asialink Business in collaboration with the Australia-ASEAN Council, at locations around Australia.

ASEAN State of Nation – Special Event Series:

  • Common market, distinct strengths: Friday 2 March 2018 - Sydney CBD and Newcastle
  • Innovation and the digital economy: Monday 5 March 2018, 12.00pm - 2.00pm - Melbourne CBD and Warrnambool
  • Understanding ASEAN's changing consumers: Wednesday 7 March 2018 – Brisbane CBD and Townsville
  • All events streamed live and available via FaceBook Live -Follow the Asialink Facebook page
  • More event highlights and insights coming soon on the Asialink Business website.

Asialink Business is proud to be associated with the ASEAN-Australia Special Summit 2018:
Find out more at: https://aseanaustralia.pmc.gov.au/

For Media Inquiries

Heather Chai, Head of Communications and PR

T +423 035 277 E heather.chai@asialinkbusiness.com.au