eCommerce in Indonesia: Building your market opportunities
15 May 2022: Indonesia is one of the world’s fastest growing eCommerce markets, however, despite the immense potential for the Indonesia eCommerce sector to grow, Australian exporters are yet to fully capitalise on the opportunities this market presents.
Australian organisations require the knowledge, skills, capabilities and connections to navigate factors innate to Indonesia, the eCommerce market and consumer behaviour.
eCommerce in Indonesia was a comprehensive online Capability Development program which included practical capability development modules, combined with access to leading experts and organisations who are selling via eCommerce to Indonesia, and tools and resources for building an Indonesia eCommerce strategy.
The four-part program delivered across four weeks covered current market trends, insights and practical themes. eCommerce in Indonesia was designed and delivered by Asialink Business in partnership with Global Victoria. It was an exclusive program for a select group of Victorian businesses interested in establishing, growing and maximising their eCommerce presence in Indonesia.
The program was designed to:
· Enhance understanding of Indonesia business capabilities, building critical knowledge and skills to facilitate
export outcomes.
· Broaden existing market entry strategy for Indonesia and develop and refine focus on eCommerce.
· Access new opportunities in one of the world’s fastest-growing eCommerce markets.
· Gain the latest insights and trends on consumer preferences and the Indonesian business environment.
Module 1: Indonesia Market insights
Trent Davies, Senior Director, Trade and Investment Southeast Asia, Global Victoria launched the program with insights into the Global Victoria, Southeast Asia eCommerce strategy.
The first of the four-part series focused on Indonesia Market Insights was facilitated by Shiraz Engineer, Associate Director, Strategy and Capability, Asialink Business who provided participants with a high-level overview of the impact of COVID on the Indonesian economy, the Indonesia business eCommerce ecosystem including the most frequently purchased online categories and the perception and expectations of Australian products. Phillip Morey, Country Representative Indonesia, Agriterra also shared his wealth of experience operating in Indonesia, and how best to engage with business partners and stakeholders in Indonesia.
Modules 2 and 3: Developing an Indonesia eCommerce strategy
The second and third sessions of the four-part series focused on Developing an Indonesia eCommerce strategy aimed at equipping Victorian exporters to better understand the eCommerce landscape of Indonesia. Danang Cahyono, Chief Executive Officer - Enterprise Solutions, SIRCLO (an eCommerce enabler in Indonesia) provided detail on the eCommerce models, platforms and logistics in Indonesia. Stephanie Aliwarga, VP of Marketing, (Merchants’ Solutions) and Arnold Oscar, VP of Account Management, (Commerce) shared their expertise on the social media and marketing environment, market access risks and key considerations when entering Indonesia.
The session provided some practical next steps organisations could take including extending their research into eCommerce enablers and distributors and connecting with Global Victoria for support and advice.
Module 4: Implementing your eCommerce strategy
The final session was open to any Australian organisation looking to broaden their market strategy to Indonesia. The session featuredan expert panel with Upendra Navaratne, Asia Business Manager, Ego Pharmaceuticals, an Australian organisation currently exporting via eCommerce to Indonesia, Eleena Tan, CEO & Co-Founder, BrandWorks, a digital marketing specialist with offices in Melbourne and Jakarta, and John Marco Rasjid, CEO & Co-Founder, Sociolla, an Indonesian distributor.
The panel provided a range of voices across exporting to Indonesia and shared their experience on how to operate effectively on Indonesian eCommerce platforms.
Closing remarks came from Trent Davies, Senior Director, Trade and Investment Southeast Asia, Global Victoria with an offer of support including business matching opportunities.
Asialink Business is a proud partner of the Global Victoria Trade Alliance – supporting Victorian exporters to grow and thrive internationally.
To find out more about Doing Business in Indonesia, download a copy of our Indonesia Country Starter Pack.
Find out more about our Training & Programs.