Asia business app fills critical gap
A new and innovative app developed by Asialink Business to support Australian businesses in Asia
16 October 2015 - The Minister for Small Business, the Hon Kelly O'Dwyer MP, launched the Asialink Business Country Starter Packs and new shareable app in Melbourne on 1 October.
The Federal Assistant Treasurer and Minister for Small Business, the Hon Kelly O'Dwyer MP, encouraged more Australian businesses to tap into growth opportunities in Asia by making use of a new and innovative app developed by Asialink Business, at a forum in Melbourne on 1 October.
Minister O'Dwyer, herself an Asialink Leaders Program alumni, launched the Asialink Business Country Starter Packs, a comprehensive and highly accessible 'how-to' guide that empowers businesses of all sizes to get started or expand in Asia.
"The Coalition Government recognises that many Australian businesses are actively seeking help to overcome challenges they face to do business in Asia. I am confident that the Asialink Business Country Starter Packs will be a valuable tool for small businesses looking to engage with Asia," Ms O'Dwyer said.
"The Country Starter Packs for China, Indonesia, Korea and Thailand are the first in a suite of guides that give businesses the keys to unlock opportunities in the fastest growing markets in our region," Asialink Business CEO Mukund Narayanamurti said.
"They feature practical case studies, up-to-date market insights and first-hand examples to assist businesses in all sectors of the economy. The Packs provide a roadmap to navigate Asia's diverse commercial environments, and highlight opportunities in specific sectors, markets and economies," Narayanamurti said.
Developed with support from the Commonwealth Government, the Country Starter Packs are available in hard and soft copy formats and as a shareable app.
"Around Australia, businesses of all sizes told us they recognise the potential in Asia, and are optimistic about the doors opened by the China - Australia Free Trade Agreement (ChAFTA) and other FTAs - but they want a practical tool to help translate these opportunities into reality," Narayanamurti said.
A 2014 survey by Asialink Business supported by the Business Council of Australia and the Australian Industry Group identified a lack of readily available, practical information on Asian markets as a key factor holding back many Australian businesses.
"The Country Starter Packs fill the critical information gap that business identified as their biggest hurdle," Narayanamurti said.
"Free trade agreements, combined with the growing appetite of Asia's middle classes, has created an unprecedented window for Australia to grow, create jobs and diversify its economy," Narayanamurti said.
"It is critical that business act purposefully to take up these opportunities and the Country Starter Packs are an essential first step in helping all Australian organisations be better prepared to engage with China and other Asian markets," Naryanamurti said.